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About BiT Marine Software

The best way to describe BiT Marine Software is that we care.

We care about the day-in, day-out challenges of operating a dealership. We care about whether our clients can lower costs by creating new efficiencies. We care about whether our clients can improve their sales by finding new customers, products and services.  We care about ensuring our clients understand the true cost of providing a product or service to their customers.  We care that department managers and owners are juggling dozens of issues while trying to make sound business decisions. Helping our clients get the best out of their business is what drives us all day, every day.

The fact that we care is what drives our focus on continuous improvement... ours and yours.  We are constantly looking for ways to improve our systems so that you can improve your business.  These improvements can take the form of software enhancements to add features or to improve ease-of-use, new documentation and how-to guides like our monthly newsletter which we implemented to make people aware of all the different ways they can use BiT to improve their efficiency and profitability.

BiT Dealership Software, Inc. is headquartered in Knoxville, TN, in the foothills of the Smoky Mountains. Surrounded by an abundance of beautiful lakes and rivers, Knoxvillians and east Tennesseans have enjoyed boating and water sports for decades. Many find it surprising, but you can take your boat through the waterways from Knoxville to the Gulf of Mexico in about a week. The greater Knoxville area is home to Brunswick Boat Group, MasterCraft, Skier's Choice (Supra Boats and Moomba Boats), Malibu Boats, Bryant Boats, Bullet Boats, Allison Boats and others. Near to technology talent at The University of Tennessee, Knoxville is a great location for us.

Today BiT serves hundreds of businesses and thousands of people from Hawaii to Bermuda, and Canada to the Caribbean. Founded as a provider of software to boat dealers, marinas and boat yards in 1985, BiT has expanded its product offerings and we now also help powersports and outdoor power equipment dealerships to succeed using BiT software.


Association of Marina Industries